ClimateLaunchpad 2015 Estonia bootcamp took place in 26-28 July, in an old fishervillage called Käsmu. Käsmu is located beside the sea, so the atmosphere was quiet and inspirational for our participants.
Only the best 10 ideas got invited to bootcamp to get experiance on how to develop their ideas to the next level.
In this post we will see an interview with the team called ReLaDe.
Mart Ustav jr.
1. What is your idea and how did you come up with this idea?
Our idea is to create a recyclable laundry detergent to help to minimize the impact of detergent residues on the environment. We came to this idea by studying the vast field of nanotechnology. It truly is a yet fully unexplored field, which offers many opportunities and also solutions to everyday problems. We chose to reduce the pollution caused by laundry detergents to be our first problem to solve, due being one of the major sources of worldwide pollution.
2. How big is your team and how did you find yourselves?
Our team consists of four members:
Rainis Venta - entrepreneur and biomedical engineer, MSc. Scientific researcher on a field of enzyme kinetics and synthetic biology.He is considered to be the catalyst and project leader of the project.
Mart Ustav Jr. - entrepreneur and scientific researcher, MSc. Has studied gene technology (MSc) and is a scientific researcher on a field of molecular biology and gene technology. He is considered as a project expert in analysis of the nanomagnetic particle bioactive functions and generating an effective business development strategy.
Martin Järvekülg - scientific researcher, material sciences, PhD. Scientific researcher on a field of nanomaterials and their bioconjugates. Is working as a leading researcher in Tartu University.
Holger Saare - physicist, BSc. During his BSc diseertation "Synthesis and characterization of superparamagnetic iron oxide nanoparticles" he focused on superparamagnetic nanocrystals synthesis and characterization.
Forming a team wasn't a difficulty, considering that we are all somehow connected through the University of Tartu
3. If you have to say three things, why your idea is better than the other ideas in the world then what will those things be?
I don't like the concept of comparing ideas to others since every idea has a positive impact in their own way. But I am willing to name some of the things, which I personally consider to be our strong sides. Firstly, the fact that laundry detergents are very widely spread - everyone has to do their laundry somehow and we hope to make a big impact on that industry. Secondly, our idea is extremely environmentally friendly, the pollution caused by laundry detergents has a strong impact on our wildlife and everyday life, we hope to reduce the harm caused. And last, but not least, the strongest 'thing' about our idea is our team - there is no use of an idea if nobody makes it come true. We believe that we have a strong and united team, which can make the world a better place by bringing our ideas to life.
4.Where are you seeing your idea in 10 years?
Well, we hope to be seeing our creation in everyone's homes, washing their laundry. That ofcourse means, that we plan to have a fully operational company with a production factory, whose partners are those with a giant impact in the corresponding segment.
5.Why are you dealing with environmental problems?
Problems are things that are meant to be dealt with, that is why they are called problems. Environmental problems are especially important because they not only have an impact on all of us, but also on everything around us - the extraordinary wildlife and graceful nature. If we don't deal with them now, we might not get a chance for it later. The pollution caused by laundry detergents should be considered serious, since they're used worldwide, day-to-day.
6.What was the best lesson or knowledge you got from ClimateLaunchpad?
The lessons are not yet over, since I believe that the biggest experience comes from the finals, so I am really looking forward to them. To pick the best lesson so far is quite difficult, since I consider everything we've learned so far to be really useful. However, I enjoyed the so called "mom test", which basically teaches one how to find out the truth from one's customers.
7.What is your founders dream?
Our Founders dream is to have at least 10% of washing machines using our recyclable laundry detergent worldwide.