The Going Global
Sales & Marketing program has officially started.
As some of you
already might have heard, Startup Estonia launched a Sales & Marketing
program for 20 Estonian startups in collaboration with VentureScout. The first
module of the program was held last weekend at Garage48 and it’s safe to say
that everybody learned a lot.
Here is a short
introduction of our speakers from the first module:
Mark Taylor is a professional sales executive with a
successful career in sales of corporate IT solutions and services based on a
deep desire to deliver business value through effective use of IT.. Mark is
helping companies across the UK selling at a higher level as an Associate
Partner at Durhamlane
Fil Guijarro has strong expertise in the
multi-national expansion of digital products & services and has headed the
internationalization and business development of various European Internet
startups. Fil specializes in market entry and localization, prospection of
local partners and clients, sales process implementation and management.
Nick Duddy is an online marketing and app store
guru and has started several companies in his career. He is the founder of
startups like Miratrix, Appchat and SEOProSco.
So what do you
have to do to be successful in sales? Here are a few pointers:
·
Understand
the customer’s problem so that you can demonstrate the value of that your
product can provide the customer with
·
Be a
rabbit, not a hippo – unlike hippos, rabbits have really big ears so they can
hear really well. Listen to your customer
·
To
be interesting, be interested. (Dale Carnegie)
If you couldn’t
be there, don’t worry – we have uploaded videos and slides of the program just
for you!
